Privacy Policy

What information this website collects, why, and what choices you have.

Last updated: July 2026
In short: we collect only what we need to answer your enquiry and improve the site. Your CAS statement in Portfolio X-Ray is read inside your own browser and is not uploaded to us. We never sell your information.

1. Who We Are

This website, acefinservices.com, is owned and operated by Ace Financial Services, a sole proprietorship of Kaustubh Valimbe, an AMFI-registered Mutual Fund Distributor (ARN-110832, EUIN E155215) based in Pune, Maharashtra, India.

This policy explains what information we collect through this website, why we collect it, and what choices you have. It is written to reflect how the site actually works — not as generic boilerplate.

2. Information You Give Us Directly

Contact form. When you use the enquiry form on our homepage, we collect the details you type in: your name, phone number, email address, the area you are interested in, any indicative investment amount, and your message. This is delivered to us by email through a third-party email service (EmailJS) so that we can respond to you.

WhatsApp. If you click a WhatsApp button, you are taken to WhatsApp to start a conversation with us. Anything you then send is handled within WhatsApp under WhatsApp’s own privacy terms. We record only the fact that a WhatsApp button was clicked, not who clicked it.

We use this information solely to reply to your enquiry and, if you become a client, to provide mutual fund distribution services.

3. Portfolio X-Ray — How Your CAS Statement Is Handled

This is the most sensitive part of the site, so we want to be precise about it.

Your CAS statement is read inside your own browser and is not uploaded to us or to any server. When you select a Consolidated Account Statement (CAS) PDF on the Portfolio X-Ray page, the file is opened and analysed locally on your own device using in-browser software. The resulting X-Ray report is generated on your screen. We do not receive the file, and we do not store it.

One exception, and it is entirely your choice. If the tool fails to read your statement correctly and you choose to use the “report a problem” option, the text extracted from your statement, along with any contact detail you enter and your browser type, is sent to us so that we can investigate and fix the problem. This happens only if you actively submit that report. If you would prefer not to share statement content with us, simply do not use that option — contact us directly instead.

We use any such report only to diagnose and improve the tool.

4. Calculators and Other Tools

Figures you enter into our calculators — SIP amounts, tenures, expected returns, goal values and similar — are processed in your browser to produce the result shown on screen. These figures are not transmitted to us and are not stored. Closing or refreshing the page clears them.

5. Information Collected Automatically

Like most websites, we use Google Analytics to understand how visitors use the site — which pages are viewed, roughly where visitors come from, what device they use, and which tools are opened. This helps us improve the site.

Google Analytics sets cookies and collects data such as your approximate location, device and browser information, and pages visited. We also record a small number of specific events, namely when a WhatsApp button is clicked, when the contact form is successfully submitted, and when a calculator is used. These are counted as anonymous events; they are not linked to your name.

We do not use this information to identify you personally.

6. Cookies

Cookies are small files stored by your browser. This website uses:

You can block or delete cookies through your browser settings. The site’s tools and calculators will continue to work if you do.

7. Third-Party Services We Rely On

Some parts of this website depend on services operated by others. When you use those parts, your browser communicates with them directly:

Each of these operates under its own privacy policy. We do not control how they process data.

8. What We Do Not Do

We do not sell, rent, or trade your personal information to anyone.

We do not share your enquiry details with third parties for their own marketing.

We do not ask for, and you should never send us, passwords, full bank account credentials, OTPs, or card details through this website or over WhatsApp or email.

9. How Long We Keep Information

Enquiries received through the contact form are retained in our email records for as long as needed to respond to you and, where a client relationship follows, for the period required under applicable law and AMFI/SEBI record-keeping norms.

Analytics data is retained according to Google Analytics settings. Problem reports are retained only until the underlying issue is resolved.

10. Security

This website is served over an encrypted (HTTPS) connection. We take reasonable measures to protect the information we hold, including limiting access to it.

However, no method of transmission over the internet is completely secure. Please do not send sensitive financial credentials by email or messaging.

11. Your Rights

Under India’s Digital Personal Data Protection Act, 2023 and applicable law, you may ask us to:

To make any of these requests, write to support@acefinservices.com. We will respond within a reasonable period. If you are not satisfied with our response, you may refer the matter as set out on our Grievance Redressal page.

12. Children

This website is not directed at children. We do not knowingly collect personal information from anyone under 18. Investments in the name of a minor are made through a guardian in accordance with the relevant scheme rules.

13. Changes to This Policy

We may update this policy from time to time to reflect changes in how the site works or in applicable law. The date at the top of this page shows when it was last revised. Please check back periodically.

14. Contact Us

For any question about this privacy policy or your information, contact:

Ace Financial Services
Kaustubh Valimbe — AMFI Registered Mutual Fund Distributor (ARN-110832)
Pune, Maharashtra, India
Email: support@acefinservices.com
WhatsApp: +91 93733 34215

AMFI Mandatory Disclaimer: Mutual Fund investments are subject to market risks. Please read all scheme related documents carefully before investing. Past performance is not indicative of future returns. This page is for investor education only and does not constitute investment advice. Ace Financial Services — AMFI Registered Mutual Fund Distributor (ARN Holder). Registration does not guarantee performance of the scheme or assurance of returns to investors.